GreenButton


GreenButton Exhibiting at HP Discover 2013 in Vegas

Starting today, GreenButton will be exhibiting at HP Discover 2013 in Las Vegas – at Booth 1759a. HP Discover is a showcase technology event where you can learn about game-changing innovations in enterprise software, hardware, services, and networking. HP’s Meg Whitman kicks off the heralded conference with the opening keynote titled – ‘Innovation and Technology’.

With more than 500 sessions, 285 demos, and over 500,000 square feet of space at HP Discover, the event attracts more than 20,000 attendees from just about every country in the world, including our motherland, New Zealand.
At HP Discover, GreenButton will be showcasing our Cloud Fabric solution. GreenButton Cloud Fabric is leveraged by Enterprises and Cloud Service Providers – such as HP Cloud Services – to provide massive scale for computationally-intensive workloads.

Cloud Fabric, the industry’s first server solution that enables users running compute intensive applications to deploy, manage, and run a variety of applications in either private or public clouds – or both. GreenButton’s Cloud Fabric is a highly cost-effective server platform that provides organizations with supplementary processing power in the cloud without the complexity or operational expenditure risks. The platform features multi-cloud management with a single tool set, known as Mission Control, and an easy to use software developer kit (SDK), including a development emulator for easy enablement of workloads. Mission Control includes commercial features around billing, reporting with organizational control and chargeback. The platform also includes data synchronization tools for the cloud – GreenButton CloudSync.

“Cloud computing has been focused on running general type applications with low memory and CPU requirements.” said Scott Houston, CEO of GreenButton. “We believe the future of cloud computing is to bring the applications that most people have said ‘will never run in the cloud’ to the cloud. We’re seeing exceptional growth and adoption across our cloud offerings. We feel it’s about choice. And, it’s ultimately about providing exceptional end user experiences, regardless of the deployment model. GreenButton Cloud Fabric delivers significant value to technical computing and High Performance Computing clients in need of a cost-effective, highly scalable, robust solution.”

If you are in Las Vegas and are attending HP Discover, please take time to visit with GreenButton at Booth 1759a. We look forward to saying hello!

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How Can You Render More With Unlimited Compute Resources?

We thought it was time that we provided some resources on how to render more projects quickly with truly unlimited resources. Typically a designers’ ability to compete for a job or meet tight deadlines has been limited by access to sufficient rendering resources in a timely fashion.  So GreenButton is conducting a free webinar that will demonstrate of our rendering solution for the Visual Effects industry, share real VFX user experiences with cloud computing, and demonstrate rendering in the cloud live with Pixar’s RenderMan On Demand.

We’d love for your to join us and share your experiences. Please register at the link below:

REGISTER HERE: http://lnkd.in/X75ycb

Who will benefit from this web event?

  • Creative freelancers who want to go after bigger jobs
  • Studio managers who want to supplement existing render infrastructure
  • University department chairs who maintain large, costly infrastructures
  • Producers/VFX professionals who want to pay for rendering ONLY as needed

We look forward to your participation in our webinar!

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CEO Scott Houston Speaking at the CloudCon Expo & Conference on May 14th

Our CEO Scott Houston is among the notable speakers presenting at the upcoming two-day CloudCon Conference and Expo to be held in South San Francisco on May 14 and May 15.

The CloudCon conference provides attendees with the venue to learn, collaborate & network about cloud technologies. The conference is designed to address the pros and cons of implementing the Cloud System and how companies can leverage a Cloud Model to outsource Services (SaaS), Platform (PaaS) or Infrastructure (IaaS).

Scott will be speaking at CloudCon on Tuesday, May 14th at 3:30 PM PDT on a panel titled: Game Changer: High Performance Computing in the Cloud for Everyone. Joining Scott as a co-panelist is Stephen Spector, cloud evangelist for Dell Systems. The discussion will feature a conversation around the rapid advancements in cloud computing technology, enabling access to unlimited access to computing power for anyone with an Internet connection. In this session, Scott and Stephen will address how companies of all size and budgets can best leverage cloud based high performance computing, without breaking the bank. They will be demonstrating the simplicity and cost efficient methodology for running a rendering workload in the cloud in a matter of minutes instead of hours.

For more information on CloudCon, please visit http://cloudconexpo.com/

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GreenButton Shows Support for OpenStack

Recently at the OpenStack Summit in Portland, Oregon – we announced our support for OpenStack.

As noted in our press release (http://www.greenbutton.com/Pr/MediaPressArticle?openstack-greenbutton), by doing so gives GreenButton the ability to better support our enterprise customers’ private clouds, as well as the plethora of public clouds being launched, based on the platform.

“We welcome the support of companies like GreenButton who are committed to building cloud architecture based on open source software and open standards,” said Mark Collier, COO of the OpenStack Foundation. “As our community continues to grow, we are thrilled to see the innovative solutions our members are bringing to market, helping to deliver new open source solutions to the enterprise and produce the best cloud software in the industry.”

OpenStack powers some of the most widely used SaaS applications and eCommerce sites, the world’s largest public clouds, and Global 1000 enterprises. OpenStack is backed by an independent Foundation and global community of more than 8,800 members representing 850 unique organizations across 114 countries. Adding OpenStack to the GreenButton Cloud Fabric platform gives any GreenButton enabled application or Big Compute/Big Data workload the ability to be dynamically deployed to any OpenStack powered cloud where GreenButton is running, without any changes to the application itself. Customers now have the choice on where they want to run their workloads, which is of particular interest to large enterprises wanting to leverage their private cloud investments and seamlessly burst to the public cloud of their choice, when they need additional capacity.

See the links below to read more about what journalists have to say about GreenButton’s support of OpenStack.
04.18.13 – GreenButton supports OpenStack http://bit.ly/10BeXw1
04.16.13 – GreenButton Now Supports OpenStack | The Diversity Blog – SaaS, Cloud & Business Strategy http://bit.ly/Y5Dx6V
04.16.13 – Microsoft cloud partner adds OpenStack platform support | ZDNet http://zd.net/Y5DGXV
04.10.13 – Lagoa Puts Pro-Level 3D Image Tools in the Cloud http://on.mash.to/YT2aig

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CEO Scott Houston and Kyle Bunting, Cloud Services Director at Dell, Speaking at 3rd Annual Cloud Computing Forum

The 3rd Annual Cloud Computing Forum takes in Canberra this week, and our CEO Scott Houston is among the notable speakers. Well-attended, the Forum is designed to address key issues influencing the deployment of cloud computing technologies within government, with a focus on security and privacy challenges as well as the need for a well thought out and strategic approach to implementing cloud technologies.

Scott will be joined by Kyle Bunting, Cloud Services Director at Dell, for “Game Changer – High Performance Computing in the Cloud for Everyone.” The session is offered on Day One, Wednesday, February 20th, right after the Chairman’s opening remarks. The discussion will take a close look at how the rapid advancements in cloud computing technology has given unlimited access to computing power to anyone with an Internet connection, how to maximize the power of the cloud, and the potential costs that can be incurred.

Scott will be examining how companies of all size and budgets can best leverage cloud-based high performance computing – without breaking the bank. He will also demonstrate the simplicity and cost efficient methodology for running a rendering workload in the cloud in a matter of minutes instead of hours.

For more information on the 3rd Annual Cloud Computing Forum, please visit: http://bit.ly/Xrurgz

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Governance in the Cloud – Who’s manning the ship?

Continuing on our mission to talk further about the 2013 cloud computing trends which we wrote about in our press release titled ‘GreenButton Identifies Top 2013 Cloud Computing Trends‘, we’d like to talk a bit about the issue of Cloud Governance – A significant challenge for enterprise organizations.

When we speak about cloud governance, we’re talking about security and managing spending in the cloud – topics including compliance and access policies. One of the areas that organizations who are building out cloud environments often miss is that, despite the handoff of certain IT functions, the responsibility around governance still remains at home. The magnitude of this problem is greatly exacerbated when multiple cloud vendors enter the equation such as in Hybrid Cloud scenarios.

Within the structure of traditional IT, companies tend to skirt some of the real governance challenges by clamping down on certain deployment scenarios and keeping anything questionable within the four walls and security controls of internal IT. That's not so easy with a true cloud environment, which mixes it up between private and public clouds, ultimately with applications running between the two, depending on demand and use case. Agility is a wonderful aspect of cloud computing, but with that come the issues of security and cost control.

Cloud governance is a critical challenge for enterprises and becoming an even larger issue. As the number of applications in the cloud increase multi-fold, the scale of those applications and the number of people involved in operating those applications increases, IT will continue to be tasked with answering three critical questions: How does the enterprise maintain cloud operations security with so many disparate interests? How do cloud operations demonstrate compliance with required laws and regulations? How can financial controls and incentives be applied to cloud operations with support for chargebacks across an organization?

We believe that maintaining control while delivering the agility of cloud computing will be an ongoing topic of conversation in 2013. With so many disparate interests, enterprise organizations will need to maintain cloud operations securely. In order to do so, they will be choosing tools that manage encryption and access controls across hundreds or thousands of users.  Additionally, the use of automation for easy and secure implementation of tight security restrictions across multiple clouds will be put into effect.  

In 2013, there will be a vital need for tighter governance of public cloud spending in the enterprise as well as careful evaluation of the risks associated with public cloud use. And to that point – we think that come the course of next year, management titles will begin to appear along the lines of CCSO – Chief Cloud Security Officer.

As enterprise organizations shift portions of their IT budgets to the cloud – an operational rather than capital expense line item – they will be struggling with the lack of governance controls built into the major cloud offerings. CIOs and CFOs will be demanding fine-grained reporting of cloud usage to support charge back across departments. We will also see a wider need for capped spending across these different entities to avoid the all too common problem of leaving unused virtual machines running for days/weeks on end. These controls need to mature and will do over the next 12 months.

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What exactly is Cloudbursting?

Last month, we issued a press release titled “GreenButton Identifies Top 2013 Cloud Computing Trends”. We spoke about the various trends which we believe will be top of mind in 2013 amongst business executives and CIOs in regards to where cloud computing is going over the course of the next year. And, one of our most prominent trends is Cloudbursting.

What exactly is Cloudbursting? In sum – Cloudbursting is an application deployment model in which an application runs on a private cloud or datacenter and bursts to a public cloud when the demand for computing capacity spikes. A burst is a specific amount of data sent or received in one intermittent operation when a threshold is reached. The advantage of such a hybrid cloud deployment is that an organization only pays for extra compute resources when they are needed.

The business case for cloudbursting primarily revolves around seasonal or event-based peaks of traffic that push infrastructure over its capacity, but is not consistent enough to justify the cost of investing in additional hardware that would otherwise sit idle. Cloudbursting is a viable and valuable tool to consider when coping with fluctuating levels of demand for IT infrastructure.

Cloudbursting has frequently been misrepresented, with some believing that bursting can occur almost instantaneously in response to unanticipated outages or unforeseen peaks in demand. The real benefit of Cloudbursting lies in its ability to support businesses as they cost-effectively implement procedures to address foreseen peaks in traffic. For instance:

• A global bank needing extra capacity to execute end of month processes or to handle increased loads on a heavy trading day.
• A film studio that is using its existing capacity – but then needs to re-render some scenes, thus needs further computing capacity.
• An insurance firm requiring additional resources when disasters such a storms or hurricanes occur and the peak loads hit the data center.

Infrastructure specified to cope with ‘normal’ utilization levels can not deliver an adequate service during these spikes in demand, leading to slower responses, higher numbers of errors, and lost customers; which is difficult to accept when the spike in traffic was either anticipated or – worse – engineered. When space is gone, businesses lose money – it’s really that simple.

We believe that with a little preparation, Cloudbursting can become a straightforward and cost-effective means to supplement existing IT infrastructure with additional cloud-based resources. Cloudbursting is primed to be a definite game changer in the cloud computing services industry. The process is secure, reliable and manageable in a vendor agnostic manner. The days of zero service downtime may not be far off.

* HOW CLOUDBURSTING WORKS: Cloudbursting requires sophisticated middleware to manage demand for computing resources and monitor the availability of private cloud capacity to service this demand. Policy is configured within the middleware to determine at which point work should be burst out to a nominated public cloud. This bursting occurs seamlessly to any end-user. Middleware is deployed to both private cloud and nominated public cloud platforms to manage automatic provisioning of required resources and execution of workloads. GreenButton Cloud Fabric is an example of middleware that manages the above.

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GreenButton Expands With New US Headquarters

We are excited to announce we have just moved into our new U.S. headquarters in San Jose, as we got too big for our space in Menlo Park.  We now have 2,400 square feet at 100 West San Fernando Street, Suite 111, San Jose, CA, 95113, along with our offices in Seattle, and our headquarters in Wellington, New Zealand.

“Our staff is growing so quickly, we really needed bigger offices,” said our CEO, Scott Houston.  “We’re ending our year with a bang, between the successful launch of GreenButton Cloud Fabric, and a 300 % increase in our sales force.”

“We continue to expand our sales force to better serve our US clients,” said Jeff Olson, vice president of worldwide sales.  “We are also in the midst of hiring a marketing director, positioning ourselves well for the coming year as this market continues to explode.”

Read the full press release here

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GreenButton ranked 32nd fastest growing Technology Company in the Asia Pacific

We are honoured to be ranked as the 32nd fastest growing technology company in the Asia Pacific region in the 2012 edition of the Deloitte Asia Pacific Technology Fast 500.

This announcement has come after an incredibly successful and busy year at GreenButton, which has seen us expand our offices in the US, embark on exciting new partnerships and continue to grow both internationally and locally.

“It is great to see this level of growth in the company and a real testimony to the huge effort from the entire GreenButton team. Great to be part of the top 35 fastest growing companies in Asia but these numbers also put us in the Top 100 for the US and Europe also”. – Scott Houston, GreenButton CEO.

Seven of the 45 New Zealand companies who’ve made the index this year are ranked in the top 100. In total, New Zealand had by far the highest representation per capita. Wellington-based businesses led the way with 18 making the index, while there were 17 from Auckland and five each from Christchurch and Hamilton – so well done to all our fellow Kiwi companies that ranked this year. GreenButton was ranked 3rd in New Zealand.

Read more about this year’s Asia Pacific Technology Fast 500 here

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GreenButton inCus Webinar

Please join us for a new webinar series highlighting the features and capabilities of GreenButton inCus, a suite of media indexing services that we have commercialized in partnership with Microsoft Research.

GreenButton inCus enables metadata & keyword extraction from audiovisual content containing recorded speech, and delivers that data in XML-formatted files that can be integrated into existing systems or used as a complete turn-key SaaS solution.

Our first webinar of this series, scheduled for Tuesday December 11th 2012, will be a high level business and technical briefing of the capabilities of the service, how it can be implemented into both SaaS and/or private/hybrid environments, and communicate the ‘end of the day’ benefits it can bring to your organization. We will also discuss common use cases in which GreenButton inCus can be an augmentation of existing solutions in a complementary, non-disruptive way.

Some potential results you can expect from our services include:

• Increasing the discoverability of your content both within and outside your organization

• Integrating with voice telephony, voice mails, and call centers to provide insights for training and analytical purposes

• Improving user experiences with online media content, especially for education and training purposes

• Reducing the time required for students & researchers to find and locate specific pieces of media content

• Increasing revenue from contextual-based ad companies

Our first webinar on December 11th will be held at two separate times in order to be as convenient as possible from a scheduling perspective.  Please click the link below to register for the time most suitable for your calendar:

https://attendee.gotowebinar.com/rt/7488831218025182464

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